Swift

Grocery Shopping Made Faster

Americans are doing whatever it takes to stay safe and healthy during the coronavirus pandemic, including changing the way they shop groceries. According to a survey of over 24,000 U.S. consumers, 76% said they’re adjusting their shopping habits because of COVID-19 safety concerns. People are adapting and looking for options. Grocery stores are typically designed to draw the customer further into them and to encourage them to spend more time in the space. Even though the pandemic is coming to an end due to vaccinations, speed and efficiency has overtaken browsing and will continue to be crucial for people in terms of importance when visiting stores.

Swift is a smart shopping cart able to display the interior layout of a grocery store and guide customers through their route, sourced from a pre-selected shopping list they set up through a mobile application. It provides the opportunity of upselling and advertising while giving stores more revenue and control over crowds and lines.

Final Presentation

06-1_202130_UXDG-415-01-31934_Swift_Look-Book

Role

I was the Project Lead for this project. I worked on visual designs for the presentation and the digital prototype, wireframing and I tested our prototype in grocery stores with potential users.

Tools

Figma, Miro, Adobe CC & Google Suite

Duration

10 Weeks

Collaborators

Jonathan Sanchez, Sullivan Wilcox, Satchel Hallmark & Leonardo Caballero

Problem

Ever since covid, People are adapting to new circumstances. In terms of importance, speed and efficiency are at the top of people's shopping habits, and many are preferring touch-less or robust self-checkout options.

Target User

Large commercial grocery stores

Application

· Directional navigation through the grocery store
· Suggested Item recipes based on shopping list
· Skip the long checkout lines
· AI Learns what you shop for to recommend new items

Swift Cart

· Direct connection to Swift’s application
· Smart shopping cart allows users to self check out and scan items into their cart along the way