Selected work
Design lead across the entire digital ecosystem of a kitchen warranty and insurance company: I rebuilt the customer app, designed the B2B partner platform and the website, and built the two design systems that hold them together.
A design system built before Dev Mode existed. Manual spec sheets, shared components and a rebrand rolled out without redesigning every screen.
Connecting the website, course booking, email and social media of Germany’s most successful water polo club, on a volunteer budget: pages rebuilt in code, course emails that lead to booking, one publishing routine.
How I operate
Four things people who work with me notice.
I start where it is still unclear.
The undefined part of a project is where I am most useful. I turn it into something people can react to: a map of how it really works, a prototype, a decision.
I run one loop.
Curiosity, research, synthesis, decision, execution, iteration. Every project goes through it, usually more than once.
I learn what I do not know yet.
When I do not know something, I learn enough to do it or to brief the expert properly.
I check the answer before I trust it.
Mine, the team’s and the AI’s. If it does not match how the product or the people really work, it goes back.
How I work
I learned the manual way. Now the machines do the manual part.
Two design systems built component by component. Specification sheets written by hand before Figma had Dev Mode. Every flow mapped before a screen was drawn.
Working prototypes rebuilt from the real product code in days, tickets drafted in our house format, design systems checked automatically. Figma comes last, for the final design.
Because I have done the work by hand, I can tell when a tool gets it wrong. What to build, what to drop and how to explain the trade-off stays with me.
Off the desk
Water. Competitive swimmer for most of my life, athletic scholarship at SCAD, now I lead Spandau 04 digital operations.
Mats. Jiu-Jitsu and MMA, several times a week. The best place I know to be wrong quickly.
Mountains. Three Peaks circuit in the Dolomites, and anything above 3,000 metres.