Selected work
Design lead across the entire digital ecosystem of a kitchen warranty and insurance company: I rebuilt the customer app, designed the B2B partner platform and the website, and built the two design systems that hold them together.
A design system built before Dev Mode existed. Manual spec sheets, shared components and a rebrand rolled out without redesigning every screen.
Running digital operations for Germany’s most successful water polo club on a volunteer budget: a rebuilt website, a swim course booking path that converts, and Instagram campaigns that turn followers into members and bookings.
How I operate
Five things people who work with me notice.
I run one loop.
Curiosity, research, synthesis, decision, execution, iteration. Every project goes through it, usually more than once.
I learn what I do not know yet.
When I do not know something, I learn enough to do it or to brief the expert properly.
Deep in design, fluent around it.
My core is UX, product and design systems. I know enough engineering, operations, marketing and AI tooling to speak each team’s language.
I question the answer.
Including my own, and including the AI’s. If it does not match how the world works, it goes back.
Fewer things, taken deeper.
I limit how many topics I work on at once and go deeper on each one.
How I work
I learned the manual way. Now the machines do the manual part.
Good design decisions come from having done the work by hand at least once.
Hand first, then tools.
Two design systems, 426 tickets and hundreds of spec sheets built by hand. That is why I can judge what AI gives me now.
Systems grow with the product.
The first system was mobile only because the app came first. The platform added desktop and a second system. Then I aligned both: 94 shared token names, 26 shared code components.
The screen is the smallest part.
Legal rules, backend limits, roles and budgets decide most of a product before the first frame. I map those first.
Budget is a constraint, not an excuse.
A sports club with no design budget still got a booking path that converts, and honest numbers to show for it.
Machines draft, people decide.
Documentation, extraction, first drafts and tests are automated. Trade-offs, taste and the conversation with the CEO are not.
I report what happened, not what looks good.
Estimates are labelled as estimates. A result I only partly caused is reported that way. That is what makes the other numbers credible.
Off the desk
Water. Competitive swimmer for most of my life, athletic scholarship at SCAD, now I lead Spandau 04 digital operations.
Mats. Jiu-Jitsu and MMA, several times a week. The best place I know to be wrong quickly.
Mountains. Three Peaks circuit in the Dolomites, and anything above 3,000 metres.