Modernizing the CA platform to support business expansion
As Junior UX Design Manager, I am leading the redesign of GARANTIEMAX's B2C customer application and booking funnel to streamline the warranty management experience for kitchen appliances. The existing system presented challenges with unclear navigation and complex data entry processes, impacting user trust and completion rates. By implementing a modular design system with clear progress indicators and simplified flows, we created an intuitive solution that enhances user engagement while setting the foundation for future insurance product developments.
Adjusting the platform toward the dealers and my co-worker's needs
I am also leading the enhancement and optimization of GARANTIEMAX's B2B dealer and internal platform, a comprehensive business tool that serves as a crucial hub for managing customer relationships and insurance processes. The platform enables dealers to access essential customer data, warranty information, and sales analytics while allowing internal teams to provide seamless dealer support and maintain comprehensive CRM functionality. In preparation for a complete platform redesign in 2025, I am focusing on implementing strategic improvements that will help inform the future architecture while maintaining efficient operations for our growing dealer network.
Re-designed and currently maintain the company website with Figma and Framer
I implemented the redesign and currently maintain the startup's website, transforming GARANTIEMAX's digital presence with a refined and contemporary approach. The new design focuses on presenting insurance products and company values through a clean, minimalist aesthetic that emphasizes clarity and professionalism. Through structured information architecture and intuitive navigation, the website effectively serves both B2B partners and end customers while reinforcing GARANTIEMAX's position as an innovative leader in the warranty services sector.
